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Creating A Social Media Campaign: From Strategy To Execution

Small Business, Social Media

Creating a social media campaign. A social media campaign is a marketing strategy that uses social media platforms to promote, advertise, and market a product or service.

The purpose of the campaign is to reach out to potential customers and create brand awareness.

It is also used to provide customer service, answer questions, provide information about products and services, and generate leads.

The Importance of Social Media

Social media is a powerful tool for businesses to promote their products and services. It can be a great source of traffic, leads, and customers.

We previously posted an article regards the importance of social media and how not to fail at it. You can read the article by visiting this link – How NOT to Fail at Social Media

Social media has four key benefits for businesses:

  • it’s easy to use
  • it’s free
  • it’s instant
  • you have control over your content.

Social Media has taken the world by storm and is now an integral part of not only the modern workplace but all industries. It is a powerful tool for businesses to connect with customers, promote their products and services, and generate traffic regardless of how small or large a company they may be.

According to dataportal.com – Facebook alone has over 2.9billion users (April 2022). That is a huge amount. Can you afford for your business not to be on the network?

What are your Goals

Before starting a Social Media campaign you need to assess what you wish to achieve from it?

  • Are you wanting to attract new customers to your business?
  • Do you wish to broadcast new offers?
  • Are you wanting to provide support to your customers that use or are looking to use your service or products?
  • Do you wish to engage with your customers or potential customers to learn more about them?

Once you have decided your goals and know what you wish to achieve from social media then it’s time to move on to the next step, and the first step in creating a social media campaign – learning who you are posting to.

Understanding your Audience

Understanding your audience is important because it helps you to know how to market to them. If you are writing a social media post, understanding your audience will help you to know what they want and how they want it.

The first step is defining who your audience is. You should be able to answer the following questions:

  • Who are they?
  • Where do they live?
  • What do they care about?
  • What are their interests?
  • How old are they?
  • What gender are they?
  • What social media networks do they use most often?

Once you have answered the above questions you should be able to create an outline of your target audience.

Planning Your Social Media Strategy

The first step to successful marketing is to find your target audience and give them what they want. The next step is to create an inbound marketing strategy that will allow you to attract your target audience. Lastly, you have to use the right tools and channels so that you can reach your audience.

A successful strategy can be split into different parts which you need to follow.

Setting your goals – at the start of this post we mentioned what you wish to achieve out of a social media campaign and therefore set your goals. This could be obtaining new business, advertising new offers/products, or engaging with your customers, old and new.

Tracking your performance – it doesn’t matter which social media networks you use, they will all allow you to track how your posts are doing via insights. This is a great way of seeing which posts perform better than others and allows you to create more engaging posts along similar lines.

Adjusting your strategy – whilst it would be great to create a strategy that instantly brings in amazing results, the likelihood of this happening from the getgo is slim. This is why you need to adjust your strategy depending on the insights given to you from which social media network you are using. Over time your strategy will evolve and change so it’s important you aren’t rigid in your ideas.

Executing Your Plan

You now have a strategy in place but how do you execute it?

Any strategy will include regular posting of content and this is your next step.

You should be posting at least 2-3 times a week on the social media networks you have targeted.

Make sure you track your posts and engage with any comments that are made. They are social media accounts after all.

It is important you don’t lose faith in your strategy and keep posting, even if engagement is low. Any new campaign will need time to grow and evolve.

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