My Google Ranking is low, how can I improve it?
It’s the question every business of every size asks, how can I improve my Google ranking?
Well if you had asked the question ten years since you would have been told all about keywords and how you must insert them in to your site.
In all fairness you would have probably been given this answer five years, two years or maybe even 12 months since.
So you would presume that would be the answer now right? Well its still partly true but the way Google now ranks your website has changed and keywords are no longer as important as they once were.
This isn’t to say that you shouldn’t have keywords on your site, I would still advise on using them but now we have a more important factor that in my opinion takes importance over all other ‘tricks’ or methods on improving how Google ranks you and that is – content.
Content is now key and Google loves it.
So what do I mean by content?
Well basically Google sends it’s robots to scan your site and if its finds new content it indexes it and boosts your ranking, simple as that.
This is why any new clients that come to us regards creating a new site I always advise them upon completion of the site to maintain a blog or a news feed which will not only help the Google ranking but also let people know about your business so really its an important tool not only to help your ranking but also a good marketing tool as well.
Take in to account however that whilst content is important the relevance of the content is too.
Google loves new content but it has to be associated with the subject of your business.
This post you are reading is a prime example of new content and its relevant to Tahum3D as its discussing websites but discussing design etc is fine as its subjects that are associated with us, discussing what happened on last nights Coronation Street or who was eliminated on Strictly Come Dancing isn’t and therefore Google wouldn’t boost my rankings.