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The importance of Colour in your Logo

Marketing, Small Business

When you are starting a new business you have many things to consider but just how much attention do you pay to the colour of your brand and especially your logo?

Do you feel it’s not important as nobody pays attention to your logo or do you think it’s crucial to get the correct colour combination from your logo as it says a lot about your business?

Hopefully, you fall into the latter category of people.

Well, just how important is the correct colour and not only that but to remain with that colour as it can be associated with your business?

The perfect example of associating a colour to the brand is the Coca-Cola logo which whilst having a particular font also is traditionally red.

Coca-Cola red is famous with the brand and as you can see from the image it just doesn’t look the same as any other colour.

This is because the brain has been accustomed to seeing the Coca-Cola logo in red and therefore gets confused if it’s any colour, especially blue as that is more associated with Pepsi.

So you can see just how important it is to decide on a colour for your business and use it as much as possible in the company branding, ie letterheads, uniforms etc.

It isn’t however just as easy as picking a colour you have to take into account how that particular colour is perceived and therefore is that colour right for your business.

Colour Emotion Association

Again much like Coca-Cola is associated with red this particular colour is associated with being aggressive and energetic but it is also the colour most associated with danger so if you are about to launch a Wedding business you would tend to steer clear of this colour and go more towards a light shade of pink which is deemed more romantic.

Likewise, the colour blue, this if often associated with being a trustworthy, secure and dependable colour and therefore many financial companies tend to use this colour.

When we were thinking of a colour for our company we went with orange because we feel it’s vibrant and warm, can be a fun colour but doesn’t have that dangerous element associated with it like red.

In conclusion, decide which emotion you feel you want best associated with your business/service.

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